Rosé wine has become nothing short of a cultural icon in recent years, celebrated for its refreshing qualities, delicate hues, and versatility.
It is the drink that effortlessly embodies summer and the pleasures of the Mediterranean lifestyle. But here in Provence - and along the glamorous Côte d’Azur- rosé has always been more than a seasonal trend. It is woven into the very fabric of life, synonymous with long lunches, late evenings under olive trees, and leisurely afternoons spent gazing over the shimmering sea. It reflects the land of its birth: the clear, sunlit skies, the bright summer heat, and the undeniable charm of the Provençal countryside.
The heart of rosé | Provence’s world-class vineyards
As the heartland of rosé production, Provence produces more than 80% of its wine as rosé, cementing the region as the spiritual home of this beloved wine. The Côte d’Azur is not just about golden beaches and beautiful villages; it is also home to world-class vineyards where rosé is treated as both an art and a science.
What makes these rosés so special? The answer lies in the terroir, the climate, and the centuries of winemaking expertise. Provence’s vineyards benefit from a perfect balance of sunshine, coastal breezes, and mineral-rich soils, resulting in wines that are crisp, elegant, and full of character. The winemaking process itself is an art, with many vineyards opting for direct pressing and cold fermentation to preserve the delicate aromas and pale colour that Provençal rosés are known for. From the chic beach clubs of Saint-Tropez to the quiet villages of the hinterland, rosé is the drink that brings people together. It is the wine of leisurely meals, shared laughter, and sun-soaked afternoons - a true reflection of life on the Côte d’Azur.yes Bringing the Côte d’Azur to your table.
Here are three of our favourite rosés to try on the Côte d’Azur - each offering a unique expression of this region’s expertise and beauty.
Domaine de Marchandise | A taste of Provençal authenticity
The wine | Domaine de Marchandise, located near the idyllic medieval town of Grimaud, is a small yet distinguished vineyard that produces exceptional Provençal wines. Their signature rosé is crisp, dry, and vibrant, with flavours of fresh strawberry, white peach, and subtle floral notes. It perfectly balances acidity and fruitiness, making it ideal for a warm day on the Côte d’Azur. This is a rosé that brings the essence of summer into every glass.
Where to find it | Domaine de Marchandise wines can be purchased directly from the vineyard or in many of the local wine shops scattered throughout the Riviera. For a truly authentic experience, visit their vineyard for a tasting session and a tour of their sun-soaked vineyards. You will likely find yourself leaving with more than one bottle.
Pair it with | This rosé pairs beautifully with Provençal classics such as salade niçoise, grilled sea bass, or a simple platter of fresh goat’s cheese, tapenade, and olives. Enjoy it on a terrace overlooking the Mediterranean as the sun sets- a moment of pure bliss.
Why we love it | The family-owned Domaine de Marchandise epitomises Provençal winemaking traditions, ensuring each bottle reflects the terroir of the region. Their dedication to sustainable farming and small-batch production adds to its charm.
Château Minuty | The iconic Riviera rosé
The wine | No list of Côte d’Azur rosés would be complete without mentioning Château Minuty. Situated on the Saint-Tropez peninsula, this renowned estate has been producing rosé since the mid-19th century and is widely regarded as one of the finest producers in the region. Their flagship wine, Minuty Prestige, is an exquisite blend of Grenache, Cinsault, and Syrah, offering delicate notes of citrus, melon, and red berries. Its pale, almost ethereal colour is as elegant as its flavour profile.
Where to find it | Château Minuty wines are widely available across the Côte d’Azur, from local markets to prestigious beach clubs like Le Club 55 on Pampelonne Beach. A visit to the estate itself is highly recommended. Nestled amidst the rolling hills of Gassin, it offers wine tastings in a setting that combines luxury with Provençal charm.
Pair it with | Château Minuty Prestige is incredibly food-friendly. Pair it with grilled prawns, Provençal vegetable tarts, or a seafood platter featuring oysters and langoustines. It also works beautifully as an aperitif.
Why we love it | Château Minuty has achieved global recognition while staying true to its roots. It is a staple on the Côte d’Azur and a must-try for any wine lover visiting the region. Its light, refreshing character perfectly complements the Riviera’s sun-drenched lifestyle.
Domaine Ott | Rosé perfection in every bottle
The wine: Domaine Ott is often considered the pinnacle of rosé production in Provence. Established in 1896, the estate produces some of the most sought-after rosés in the world. Their Château de Selle Rosé is a masterful blend of Grenache, Cinsault, and Mourvèdre, offering a complexity that sets it apart. With delicate aromas of white flowers, citrus zest, and summer fruits, this wine manages to be both elegant and expressive.
Where to find it: Domaine Ott wines are found in upscale restaurants, wine shops, and luxury resorts across the Côte d’Azur. You can also visit one of Domaine Ott’s historic estates for an unforgettable tasting experience. Château de Selle, situated in Taradeau, is a particularly scenic spot, surrounded by lavender fields and rolling hills.
Pair it with: This rosé deserves to be paired with equally refined dishes. Think Provençal lobster, saffron-infused risotto, or herb-crusted lamb. It is also a fine companion to Mediterranean mezze, bringing out the vibrant flavours of the cuisine.
Why we love it: Domaine Ott has long been synonymous with luxury and quality. Each bottle feels like a celebration of Provence’s winemaking heritage, and the iconic bottle shape has become a symbol of rosé excellence worldwide. For those looking to experience the very best, Domaine Ott is a must.
We can organise a vineyard experience or arrange delivery of these bottles to your door as you arrive on holiday. Domaine de Marchandise, Château Minuty, and Domaine Ott offer something for every occasion, whether you are planning a garden party, a seafood feast, or a quiet evening with friends. Each sip will transport you back to the sunlit terraces, golden beaches, and gentle sea breeze of the French Riviera.
So raise a glass and say “santé” to Provence’s most iconic wine. After all, as they say in this part of the world, life is simply better with rosé.
À bientôt,
The Provence Holidays Team
