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La Croix-Valmer is a coastal village with a distinct identity, shaped by its prime location between the vineyards of the Saint-Tropez peninsula and the protected natural coastline of the Cap Lardier. Unlike the bustling neighbouring towns, La Croix-Valmer is known for its commitment to preserving its natural surroundings, with seven kilometres of coastline featuring family-friendly beaches, hidden coves, and scenic hiking trails.

La Croix-Valmer is a village that embodies the quieter, more authentic side of the Saint-Tropez peninsula.

At its heart lies Place des Palmiers, a lively square framed by tall palm trees and traditional Provençal architecture. Here, locals and visitors alike gather to enjoy the laid-back atmosphere, whether sipping a morning espresso at a terrace café, browsing the bustling weekly market, or taking in the rhythm of daily life in the village. The market, held every Sunday, is a highlight, offering an array of regional produce such as locally harvested honey, artisanal charcuterie, fragrant lavender products, and seasonal fruits and vegetables, sourced from nearby farms and vineyards.

Unlike some of the more developed resorts along the Côte d’Azur, La Croix-Valmer has carefully preserved its natural surroundings and Provençal character. The village is committed to sustainability, with dedicated green spaces and protected areas such as the Cap Lardier Nature Reserve, which serves as a gateway to some of the most pristine coastal landscapes in the region. Walking trails from the village lead through pine forests and vineyards, down to unspoiled beaches where turquoise waters meet golden sands. Residents and local businesses take pride in maintaining the area's ecological balance, ensuring that La Croix-Valmer remains a retreat where nature and heritage are carefully protected.

Throughout the village, the influence of its agricultural roots is evident, with numerous family-run vineyards and olive groves producing some of the finest wines and oils in Provence. Wine enthusiasts can visit estates such as Domaine de La Croix, one of the oldest vineyards in the region, to sample award-winning rosés and learn about the traditional winemaking techniques that have been passed down through generations. The vineyards surrounding the village add to its picturesque charm, with rows of vines stretching across the rolling hills that provide a scenic backdrop to daily life.

The village’s cultural heritage is also deeply ingrained in its identity. Historic sites such as the 19th-century Church of Saint-Michel, with its distinctive bell tower, stand as reminders of La Croix-Valmer’s past, offering visitors a glimpse into its religious and architectural history. The local Maison des Associations regularly hosts exhibitions and events that celebrate Provençal traditions, including music performances, art displays, and culinary workshops that introduce visitors to the authentic flavours of the region.

Holidays in our luxury villas in La Croix-Valmer

Staying in La Croix-Valmer offers an opportunity to enjoy the Mediterranean at a relaxed pace. Our luxury villas are within easy reach of Plage de Gigaro, a long stretch of fine sand with calm, shallow waters ideal for families. The area is also known for its coastal paths, such as the Sentier du Littoral, which leads to secluded beaches and panoramic viewpoints overlooking the Îles d’Or. For those looking to experience the region’s renowned wines, the surrounding vineyards, including Domaine de La Croix, offer tastings of some of the finest Côtes de Provence rosés, just minutes from your doorstep. Whether dining at a beachfront restaurant, exploring the nearby hilltop village of Gassin, or simply relaxing by the pool with views of the Mediterranean, La Croix-Valmer offers a refined yet understated holiday experience.

We pair exclusive holiday homes with completely tailored experiences

Our concierge service redefines luxury holidays, enhancing every stay, family holiday, or special occasion. Once you have confirmed your booking, you will be assigned a dedicated concierge who will arrange every detail, ensuring a memorable holiday from start to finish.

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Getting to La Croix-Valmer

By car, the village is reachable via the D559 coastal road, which links to the A8 motorway, providing direct routes from major cities such as Nice and Marseille. For those flying in, Toulon-Hyères Airport, located around 50 minutes away, offers domestic and select international flights, while Nice Côte d'Azur Airport, approximately a 90-minute drive, provides a wider range of international connections. Travelling by train is also a practical option, with the nearest TGV station in Saint-Raphaël, around 45 minutes away, offering direct services to Paris and other major hubs. From the station, taxis and local bus services provide easy access to La Croix-Valmer. Visitors looking to explore the coastline can take advantage of seasonal shuttle services and boat trips that depart from nearby ports, offering a scenic way to discover the surrounding beaches and coastal attractions.

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Useful information about La Croix-Valmer

La Croix-Valmer offers a range of essential services, including a supermarket, pharmacy, and local medical centre. The village hosts a popular weekly market every Sunday at Place des Palmiers, featuring fresh produce, regional wines, and handcrafted goods.

Key emergency contact numbers:

Emergency services (Police, Fire, Ambulance): 112 (EU-wide)
Local police (Gendarmerie in Gassin): +33 4 98 11 56 50
Nearest hospital (Centre Hospitalier de Gassin): +33 4 94 56 76 76
La Croix-Valmer Pharmacy: +33 4 94 55 12 21

Visitors looking for local recommendations or information on nearby attractions can stop by the La Croix-Valmer Tourist Office, located in the village centre, or call +33 4 94 55 12 12. Parking is available in several locations, including the main lot near the centre, and public transport options connect La Croix-Valmer to neighbouring towns during peak tourist seasons.

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